Interview – Farook Merchant

Messung Erfi is effectively an Indian-German partnership. Can you please explain how it works and how you see it working in the future?

Messung Erfi is an Indian electronics manufacturing company established in 1981. We sold our business to Mitsubishi three years back. We are now using our experience to come back to India with an Ersi product for testing and measuring workplaces. We are going to sell these products to the electronic manufacturing and testing industry in India. Messung is the exclusive distributor for this this product in India.

That allows you to build a very strong partnership and relationship with your principle so you should see good things for the future?

We are trying to bring a very good quality product into the testing and quality areas of our manufacturing industry in India – especially the electronics

Yes. We plan to set-up offices all over India – Bangalore, Bombay, Chennai, Hyderabad, Delhi and Gujarat. We want to appoint many system analysis to mitigate us, because these products are not sold as products, they are sold as laboratories. We plan to return to areas like EMS, we want to return to the automotive electronics sector, the government sector – CSR, Esrol, and defense. We are returning to the various laboratories that test very sophisticated electronics. We are trying to bring a very good quality product into the testing and quality areas of our manufacturing industry in India – especially the electronics.

So it is actually a very complex sales process compared to the normal ones we come up against in this industry. It must be very challenging for you to set this up and what the government is saying about all the things they are doing to help business must be very good things to hear.

I am sure that in years to come, as Make In India becomes more and more prominent, the encouragement the government is intending to give to the electronics manufacturing industry in India should bolster our sales. We want to bring world-class test tables to India. I was in manufacturing for 35 years, I used very ordinary equipment for testing. I feel these are better. Electronic manufacturing companies deserve really good quality from us. These are the reasons we are working for Erfi. I think representing all Indian organizations, things will be good.

I wish you every success sir. I hope I can interview you again next year and you can tell me that everything is bigger and better than it is so far.

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