New Britain, CT – MicroCare, LLC is pleased to announce that Emma Chen has joined the
company as Regional Sales Manager for MicroCare Asia. Emma is responsible for the growth
and development of the MicroCare electronics and Sticklers™ fiber optics cleaning business
Emma joins MicroCare with over a decade of experience in global marketing and regional
business development with electrical and electronic manufacturing companies including ABB
and most recently Essentra which specializes in producing parts for the automotive and
electronics markets. Emma was directly responsible for critical cleaning and fluid handling
products to medical device and personal care manufacturers and for packaging solutions to
healthcare and fast-moving consumer goods manufacturers.
She holds a Master of Science degree focused in Marketing and Consumer Insight from
Nanyang Technological University in Singapore.
“I’m excited to join the MicroCare team,” Emma said. “The Asia and Pacific Region market is
large, diverse and rapidly expanding. I’m looking forward to serving those companies with our
full line of critical cleaning products.”
Jerald Chan, Managing Director, MicroCare Asia is pleased that Emma has joined the company.
“With Emma’s experience and knowledge of the Asia and Pacific Region markets, she will help
us reach more customers quickly, further expand our partner network and strengthen our
reputation as the critical cleaning experts in the electronics and fiber optics industries.”
Emma is working from the MicroCare Asia headquarters in Singapore.