Business Manager Wieler focuses on Asian markets
After 13 years, coatings engineer Markus Wieler is back at Peters. As Global Business Development Manager, the 55-year-old is responsible for the OEM management, which means to coordinate and supervise the processes with all end customers who use Peters products in their finished electronics. In particular, Wieler has focused on further expanding the strongly growing Asian business. “Our business in Asia is developing well, our conformal coatings for electronics are in demand there. As to the circuit printing inks, we are in the process of intensifying relations,” says the Peters manager.
From 1996 to 2009, Markus Wieler already worked for Peters in a position of responsibility. The graduate of the Niederrhein University of Applied Sciences started 25 years ago at Hooghe Weg 13 in Kempen where his office is still located today. Starting as an employee in the application technology department, he quickly rose to become deputy head of this department and finally sales manager.
Comeback to former workplace at Peters
The contact with Peters was re-established “rather by chance”, explains Markus Wieler, who was holding the position of Business Director Europe until recently for a likewise globally active industrial company. CEO Ralf Schwartz did not hesitate for a second to bring the experienced chemist back onto the Peters command bridge.
“As an old Krefeld coatings engineer and long-time employee peppered with valuable experience, Markus Wieler will be able to make a comeback in no time to the demanding and never boring subject of coating materials for electronics” says the CEO of the world’s only full-range supplier in this segment. Markus Wieler’s expertise from his chemistry studies in Krefeld focused on coatings technology at the Institute for Coatings and Surface Chemistry will benefit him more than ever, he adds. Schwartz defines Wieler’s area of responsibility as follows: coordinating the expansion of the good relationships with major OEM companies and driving the growth of the Peters Group in Asian markets.
Good chemistry between Wieler and Peters
Looking forward to this challenge, Markus Wieler who is living in Meerbusch confirms that he always felt very comfortable working for Peters and was now pleased to meet two thirds of his former colleagues again. What is “exciting” for the married father of two grown-up children is to experience the advanced technology and to develop it further based on Peters expertise, as well as to place it on the markets. For the passionate paraglider pilot, Peters is something like a desirable landing site.