IESA deal to boost electronics manufacturing industry
THIRUVANANTHAPURAM: To improve the electronics manufacturing industry in Kerala, the government inked a pact with India Electronics and Semiconductor Association (IESA). As part of the agreement, a liaison agency will be set up in Taiwan to promote the investment potential of Kerala’s electronics system design and manufacturing (ESDM) sector. The agreement received cabinet nod after the new IT policy was approved recently.
A memorandum of understanding (MoU) was signed by the electronics and IT secretary M. Sivasankar and IESA president MN Vidyashankar on Thursday. The agreement is expected to attract high-value investments from Southeast Asia and offer access to lucrative markets in Asia’s tech hub. Plans are afoot to extend operations in South Korea and Philippines.
Kerala will also leverage IESA’s network with prominent industry bodies to raise awareness and better position its brand in target countries. The agency will conduct two annual road shows, one each in Taiwan and Kerala and organize delegation visits.
“This agreement will give Kerala a head start in target areas in terms of brand recognition and visibility, potential investment opportunities and ease of doing business. This will ensure a safety net for Kerala’s fast-growing IT ecosystem,” said Vidyashankar.
IESA will also prepare a strategic roadmap, outlining brand marketing and potential investment opportunities over the next five years. It will also reserve a slot for Kerala at IESA Vision Summit – its annual global leadership conclave for ESDM industry.