Macnica Partners with Mouser Electronics to Support Engineers in Japan from Prototype to Production

YOKOHAMA, Japan–(BUSINESS WIRE)–Macnica, Inc. and Mouser Electronics, Inc. are pleased to announce a new strategic partnership to deliver the highest levels of service and support to Japanese design engineers. With the partnership, Macnica and Mouser are introducing a new co-branded website at http://www.macnica-mouser.jp/.

“The online business has become increasingly important to our business. Mouser is a world-class e-commerce company focused on engineering quantities and new product introductions”

Macnica is the leading Japanese semiconductor distributor focused on offering technical support and the continuous advancement of its technological capabilities. Macnica has been successfully differentiated its position in the market by focusing on design in activities since its inception in 1972. Its geographical expansions to Asia, EU, and Americas started in 2008 to develop business with local customers beyond Japan. Mouser is the industry’s leading New Product Introduction (NPI) distributor with an e-commerce model that makes it easy for engineers and buyers to find engineering quantities of the newest products for their designs. In addition, Mouser offers instant availability of both development tools and semiconductor products from the leading manufacturers.

“The online business has become increasingly important to our business. Mouser is a world-class e-commerce company focused on engineering quantities and new product introductions,” said Kiyoshi Nakashima, President and CEO of Macnica. “This joint partnership with Mouser will allow us to better serve our customers by offering an online presence combined with vast inventory, world-class fulfillment and Macnica’s technical support. We look forward to offering new value to Japanese customers and supporting them throughout their design cycle challenges.”

Through the partnership, customers in Japan can speed time-to-market by taking advantage of Macnica’s and Mouser’s complementary distribution models. Mouser will handle new product content and engineering quantities for prototype development, while Macnica will focus on volume distribution and technical support for engineers across Japan.

“We are excited to partner with Macnica and leverage our e-commerce and NPI expertise to serve engineering customers in Japan,” said Glenn Smith, Mouser President and CEO. “We will be able to maximize our strengths for mutual benefit and serve Japanese engineers with the highest levels of service while increasing our brand presence in this important market.”

With its broad product line and unsurpassed customer service, the Macnica-Mouser co-branded site strives to empower innovation among design engineers and buyers by delivering advanced technologies. Macnica-Mouser co-branded site stocks the world’s widest selection of the latest semiconductors and electronic components for the newest design projects. Visit the new Macnica-Mouser site at http://www.macnica-mouser.jp/

About Macnica:

Since its establishment in 1972, Macnica Inc. has specialized in the supply of wide a variety of high-value-added electronic parts and network equipment, particularly semiconductors, to the electronics, information and communications industries. The company is justly known as a leader in the high-technology fields in which they operate. In recent years, Macnica has expanded its lineup to provide in-depth technical support to customers in addition to the supply of devices. Its customers include Japan’s leading electrical and electronic products manufacturers. The company has its headquarters in Yokohama, and its 70 sales office are located in USA, Canada, Brazil, United Kingdom, Germany, Italia, Spain, France, Poland, Hong Kong, Taiwan, Korea, China, Singapore, Thailand, India, and Malaysia. For more information, visit http://www.macnica.co.jp/en/

About Mouser Electronics:

Mouser Electronics, a subsidiary of TTI, Inc., is part of Warren Buffett’s Berkshire Hathaway family of companies. Mouser is an award-winning, authorized semiconductor and electronic component distributor focused on rapid New Product Introductions from its manufacturing partners for electronic design engineers and buyers. The global distributor’s website, Mouser.com, is available in multiple languages and currencies and features more than 4 million products from over 600 manufacturers. Mouser offers 22 support locations around the world to provide best-in-class customer service and ships globally to over 550,000 customers in 170 countries from its 750,000 sq. ft. state-of-the-art facility south of Dallas, Texas. For more information, visit www.mouser.com.

Contacts

Macnica, Inc.
Shinichiro Egawa, 81-45-470-8977
Marketing planning Department
Strategic Marketing Division
egawa-s@macnica.co.jp
FAX:81-45-470-8955

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