Samsung outraces Apple to become top smartphone vendor in Taiwan in August

Samsung Electronics overtook Apple to become the top vendor in Taiwan’s smartphone market in August with a 19.6% share in terms of sales volume, buoyed by strong sales of its Galaxy Note 9, according to data compiled by local channels.

Apple ranked second with a 18.8% share in unit shipments, followed by Asustek at 15.6%, Oppo at 11.5%, HTC at 6.2%, Sony Mobile Communications at 5.6% and Xiaomi at 5%.

However, Apple took the top spot in terms of sales value with a 41% share, followed by Samsung at 19.8%, Oppo at 9.9%, Asustek at 8.8%, Sony Mobile at 6.1%, HTC at 4.3% and Huawei at 3.3%.

Apple is expected to see it shares in terms of unit shipments and sales value increase significantly in September following its launch of the iPhone XS and XS Max in the local market in the month, according to market sources.

Sales of smartphones through retail channels in Taiwan totaled 540,000 units in August, up 1.9% on month but down 8.47% on year.

The top-10 bestselling models in August were: iPhone 8 Plus 64GB, ZenFone Live (L1) ZA550KL, Oppo R15, Galaxy J4, iPhone 6s Plus 32GB, iPhone 8 64GB, Sugar Y12s, HTC Desire 12, Galaxy J2 Pro (2018) and ZenFone 5.

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