Technavio announces top five leading vendors in the test and measurement market in Singapore from 2016-2020.
Competitive vendor landscape
According to Anju Ajaykumar, a lead analyst at Technavio for test and measurement research, “The T&M market in Singapore is characterized by a high level of competition. The market is dominated by vendors offering advanced T&M solutions for the telecommunication, electronic manufacturing, and general manufacturing sectors. The players focus on software-based, modular instrumentation. Conventional T&M equipment is becoming redundant due to the growing demand for instruments that support multiple tests.”
Product differentiation and competitive pricing are the primary strategies adopted by vendors to gain an edge over their competitors. Offering products at a lower price is challenging because the production costs of T&M products is quite high. Therefore, product differentiation through innovation is the key to success in this industry. Also, customer satisfaction is an area of focus for the major players in this industry.
The T&M equipment market in Singapore, like anywhere else, is highly dependent on R&D with most vendors making heavy investments in R&D. However, smaller vendors find it difficult to spend huge amounts on R&D, which has resulted in these players either exiting the market or being acquired by larger players.
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Fluke was founded in 1948 and is headquartered in Everett, Washington, US. The company manufactures, distributes, and services electronic test tools and software. It offers solutions ranging from industrial electronic installation, maintenance, and service to precision measurement and quality control. It offers its solutions to various customers and end-users, including technicians, metrologists, engineers, medical-device manufacturers, and computer network professionals.
Fluke has its manufacturing centers in the US, the UK, Asia, and the Netherlands. It has a wide geographical presence in Europe, North America, South America, Asia, and Australia. Fluke’s line of products consists of precision measurement products, industrial products, and ITI products.
Keysight Technologies is headquartered in Santa Rosa, California, US. It is a measurement company engaged in providing electronic design and test solutions to communications and electronics industries. Keysight Technologies operates its business mainly through two operating segments, namely measurement solutions and customer support and services. The company generates its revenue across various geographies, including China, Japan, the US, and others.
The company provides testing solutions that include test instruments and systems, software design tools, and electronic monitoring and management tools. It also offers development and growth opportunities, work/life integration and programs to help support the community.
National Instruments was founded in 1976 and is headquartered in Austin, Texas, US. The company offers tools to engineers and scientists to accelerate productivity, innovation, and discovery. Its graphical system design provides an integrated software and hardware platform that speeds up the development of systems that need measurement and control.
It also offers hardware and maintenance services such as system configuration and deployment, calibration, and warranty and repair. It offers software maintenance services like software services for end-users and volume licensing for account-level services. National Instruments has sales offices in the US and distributors in major international markets. The company has a wide geographical presence across the Americas, Europe, East Asia, and in the emerging markets.
Rohde & Schwarz
Rohde & Schwarz was founded in 1933 and is headquartered in Munich, Germany. It manufactures electronic test and measurement equipment and provides mobile radio measurements that include test sets and systems for mobile and base stations, radio communications testers, signal generators and analyzers, coverage and interference measurement systems, protocol testers, and type-approval test systems.
Rohde & Schwarz offers various solutions for the aerospace and defense, broadcast and media, government and security, wireless communications, and automotive industries. It also offers various services and support solutions, including calibration services, repair services, customer support, online service management, and 24/7 transmitter support.
Tektronix was founded in 1946 and is headquartered in Beaverton, Oregon, US. It supplies measurement, test, and monitoring products, solutions and services. The company also focuses on the development, manufacture, and commercialization of a wide range of products and components, accessories, and support services. Its products focus on communications test and monitoring, general-purpose tests, and measurement, video test, and monitoring of market segments.
Its products and services are used in various applications in diversified industries like computing, embedded systems design, RF testing, video testing, and others. Tektronix has a wide geographical presence in the Americas, EMEA, India, China, Australia, Japan, and South Korea.
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