Symrise Launches New Asia-Pacific Innovation & Technology Centre

8aeb5982-661e-4f3f-a0d4-ea6871b86b11articleimage.jpgSymrise AG unveiled its new Asia-Pacific Flavor Innovation and Technology Centre on 23 May 2017. It was officially opened by Dr Heinz-Jürgen Bertram, CEO of Symrise AG.

The Centre marks the completion of the company’s over €30 million expansion of its regional headquarters in Singapore, which aims to boost local food manufacturing capabilities and to contribute to Singapore‘s vision of becoming Asia’s regional food & nutrition hub. Partners, customers and guests from around Asia attended the event.

“Asia is fast becoming one of the main global sources of influence and inspiration for innovative food products. And major centers for business, lifestyle, technology, health and nutrition like Singapore will be at the heart of this megatrend,” said Dr Heinz-Jürgen Bertram, Chief Executive Officer of Symrise AG.

“Similarly, Singapore will continue to be within the heart of our growth story and I believe the new research and innovation facilities will ignite greater collaboration, connectivity and creativity among industry stakeholders. That will further develop Singapore’s food research and manufacturing industry capabilities.”

Based in the company’s new state-of-the-art regional HQ building, the center houses several facilities that have been designed in accordance with Symrise’s R&D strategy which focuses on connecting megatrends, consumer needs, customer requirements, sustainability, innovation and cost efficiency.  

“Recognizing that Asian consumer tastes are the future drivers of the global flavor industry, I am pleased to announce that Symrise will be the first major firm to base its Global Sensory and Consumer Insight function and teams in Asia,” added Mr Lionel Flutto, President, Flavor, Asia Pacific, Symrise. “This emphasizes both, our commitment to Asia, and forming the foundation of our future innovations research, technology and development.”

Helping Local and Regional Firms Decipher Evolving Asian Tastes
The Flavor Innovation and Technology Centre is the latest Symrise initiative to help food manufacturing, FMCG, nutritional supplement and pharmaceutical companies gain insights into the tastes and preferences of Asia’s increasingly influential consumers. Research and technology capabilities will be applied to discover new flavor compounds, create new natural and sustainable products that meet the preferences and cultural requirements of Asian consumers and to demonstrate how these new products can be applied in shelf-stable manufactured foods. This research will be applied to develop both, food flavor innovation for customers in Asia, and also to support innovation driven projects for key global customers.

The intention is to evolve industry expertise within Symrise Asia Pacific to a level that will allow the creation of new technologies for Singapore and regional customers. With the launch of the new Centre, Symrise Asia Pacific will also be able to mirror the capabilities available at the company’s global headquarters in Germany, and accelerate the development of new products for Singapore companies looking to grow across Asia.

Looking to the Future 
The next phase in the expansion and enhancement of Symrise regional operations here in Singapore will focus on the expansion and restructuring of Scent and Care (S&C) innovation, creation, oral care, life essentials and aroma molecules. The expansion will allow for the establishment of a new S&C Consumer Insights Centre. This center will enable S&C to develop deeper market understanding, in order to create commercially effective branding campaigns, which is one of S&C’s core competencies.

Symrise develops, produces and sells fragrances, flavorings, cosmetic active ingredients, raw materials and functional ingredients as well as sensorial and nutritional solutions. Its clients include manufacturers of perfumes, cosmetics, food and beverages, the pharmaceutical industry and producers of nutritional supplements as well as pet food and baby food.

Its sales of € 2.602 billion in 2015 and a global market share of approximately 12 % place Symrise among the leading companies in the global flavors and fragrances market. Headquartered in Holzminden, Germany, the Group is represented in over 40 countries in Europe, Africa, the Middle East, Asia, the United States and Latin America. Around 8,300 people work in the two business segments at Symrise Group – Scent & Care and Flavor & Nutrition.

Symrise works with its clients to develop new ideas and market-ready concepts for products that form an indispensable part of everyday life, such as perfumes, personal care products, detergents and household cleaners, beverages, snacks and confectionery as well as baby and pet food. At Symrise, an important part of value creation is developing products that provide an additional benefit for the consumer. Symrise thus offers taste solutions that make it possible to reduce the sugar or sodium content in food as well as moisturizing cosmetic ingredients that allow the amount of preservatives in care products to be reduced.

The company was formed in 2003 by the merger of Dragoco Gerberding & Co. AG and Haarmann & Reimer GmbH. Symrise has been traded on the German stock exchange since December of 2006 and was added to the MDAX about a year later.

The Flavor & Nutrition segment is where experts work on modern nutrition concepts. More than 15,000 individual products provide excellent flavor, support physical health and increase culinary pleasure, among other aspects. The segment is subdivided into two divisions: Flavors and Diana.

Flavor develops, produces, and sells flavors and functional ingredients for use in foods, beverages and health products. This includes culinary products and snacks, sweets and desserts, dairy products and ice cream, and beverages and nutritional supplements. The central platform for developing new products is taste for life® – a unique tool for meeting consumer needs with market-driven and successful products.

Diana develops tailor-made solutions from natural raw materials, which help to improve the sensorial and nutritional performance of its customers’ products. This includes sensorial and nutritional solutions to reinforce its customers’ benefits in the food industry, as well as natural and functional food solutions and palatability enhancers for pet food. Another area are plant cell cultures dedicated to actives synthesis for the food, health and cosmetics industries.

Symrise has comprehensive, up-to-date nutritional expertise that focuses on the demands of consumers. Its core competency rests in identifying these demands and translating them into successful product concepts. Symrise flavors are used by customers to make savory, sweet or dairy foods, and beverages, with individual tastes. They may come in liquid, powdered, granulated or pasty form and are used in end products and complete solutions, which can contain other functional raw materials, colorants or microencapsulated components. A key strategic instrument is taste for life™ with its slogan “Making the tastes people love”. Here, Symrise develops creative and market-ready product concepts which are precisely customized to meet consumer needs and help clients to position their products successfully by creating a balance between health and enjoyment. The business unit Consumer Health business, represents another pillar. In addition to consumer insights, it focuses on research in fields such as nutritional physiology.

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